Why Your Web Site’s Content is Important

Congratulations! You have decided to take the leap into cyberspace and develop a Web site for your company. Whether your organization is primarily Business to Business (B2B) or Business to Consumer (B2C,) a user-friendly, informative Web site is crucial. So, how are potential customers going to find your Web site? Will they know your domain name, “yourcompany.com,” or will they use a search engine? The most popular search engine is Google. In fact, Google has become so commonly used that the noun Google has become a verb, to Google.

If potential customers do not already have your company name in mind, they might search for your product or service. Here is the tricky part – if they use a term for that product that differs from what you call it, your site will not be displayed in the search results (Ouch!) The various terms applicable to your products and services are called Keywords. This is why your Web site’s content is important.

Search engines “crawl” around the internet searching for new content and indexing that content so that when someone searches the term “widgets,” the most relevant results come up. So how does the search engine determine what is relevant? There are numerous ways for search engines to index a Web site’s content. In a nutshell, if you want your site to be displayed when users search for “widgets,” then the pages of your site need to contain information about widgets. Originally written content is most effective as search engines recognize it as cheating to copy and paste repeated content. There are several other clever ways to try to cheat the system, but search engines know about them. These tactics are called “black hat” and can cause a Web site to be removed completely from search engine results.

ePolk can help your Web site shine. ePolk recommends conducting a comprehensive keyword analysis before writing content to ensure the best use of your target keywords. We can help by advising, analyzing, writing and placing content for search engines to index. It is a mix of science and art. This process is called Search Engine Optimization, commonly called SEO. As your trusted source for internet technology, ePolk is available to help, call us at 863.291.4268 for a free consultation.